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  • Sitecore Training - Publishing Restrictions (FTFM)

    Thursday, February 16, 2017
    Sitecore Publishing Restrictions

     It's good practice to set publishing restrictions on every new item in Sitecore. It'll ensure that unfinished pages, and time-sensitive campaigns, aren't accidentally published to your live site! If you're unsure whether or not publishing restrictions are right for you, check out the video above, or read the transcript below. TranscriptIn Sitecore, you can stop items from being pushed to your live site using publishing restrictions. Essentially, publishing restrictions let you specify exactly when an item, or a specific version of an ...

  • Sitecore Training - Searching Sitecore (FTFM)

    Friday, March 3, 2017
    Sitecore Search Hero

    Transcript:In this video, we talk about Searching in SitecoreBefore we start it’s worth noting that archived items don’t appear in the search results, so if you can’t find the item you’re looking for, check that it hasn’t been archived!How to search for a specific itemIf you want to do a quick and simple search through the content tree, you can use the search functionality associated with the content tree in the content editor.The search will cycle through the entire content tree starting from the selected items, and it’ll return the ...

  • Tactic 1 First impressions count – Personalise them

    Tuesday, March 14, 2017
    96% websites suck at personalisation

    96% aren't using Personalisation EffectivelyOver the last couple of years, we’ve seen countless surveys, predictions, and blogs raving about the importance of website personalisation: “94% of businesses say personalisation is critical to their success” claimed one, “Personalisation is going to play a bigger role in 2016” announced another. I shouldn’t jeer, I’ve written my fair share too (…and I stand by them). Despite the topical hype, according to Econsultancy, “More than half (56%) of companies stated that they are not personalising ...

  • Sitecore Training - Advanced Search (FTFM)

    Thursday, March 16, 2017
    advanced search

    Transcript:In this video were going to be talking about building advanced search queries to help us efficiently find the items that are buried deep within our HUGE content tree.In the last video/tutorial we covered the basics of using the search functionality so, if you haven’t already, we recommend that you watch that video first.So here we are in the search tab, and I’m looking for an item that has something to do with our offices in Cardiff. The problem is that I can’t quite put my finger on what we called that item, or where we ...

  • Sitecore Training - Media Library (FTFM)

    Wednesday, March 29, 2017
    Sitecore Training on the Media Library

    Transcript:In this video we’re going to be talking about media items and the media library…Welcome to the media library, this is the place where you store all of the media items for your website.The first thing you’ll notice is that we have a content tree over on the left. That content tree works in much the same way as the content tree does in the content editor, and it’s a good idea to arrange the folder structure of your media library to mirror the folder structure of your website so that it’s easy for you and others to find the ...

  • Tactic 2 Treat Existing Customers like Existing Customers

    Monday, April 17, 2017
    Treat existing customers like existing customers

    Every customer deserves a good experience.In a previous post, we walked through a scenario which went a little bit like this…A man enters the local bicycle shop with the hope of buying a road bike. After spending some time with a Sales rep called Winston, he decides on the bike he wants and makes the purchase. The very next day, the man returns to the store to buy accessories for his brand new bike but, much to his surprise, Winston doesn’t seem to recognise him. Rather than directing the man to the road bike accessories, Winston tells ...

  • Tactic 4 - Sitecore Location Personalisation (GeoIP)

    Wednesday, June 7, 2017
    Sitecore Personalisation Tactic 4

    Using a Geo-location service, you can pull information from your visitor's IP address such as their Country, State, Region, City, and Postcode (Zip). You can even pinpoint them fairly accurately [within a few feet] using their current latitude and longitude, which is also freely available information provided by any device visiting your website. With that being said, it’s time to have a think about how your website might provide more value to customers and prospects using the personalisation by location feature! It’s easy to imagine how ...

  • Setting up Goals in Sitecore FTFM

    Tuesday, June 20, 2017
    Setting up goals in Sitecore

    FTFM GoalsWhen a prospect or customer uses your website, they might perform a certain activity that might be of interest to you. Things like:• Downloading a brochure• Registering for an email newsletter• Visiting a particular page• Sign up for an online demo etc. Essentially, you can create goals to track and measure those activities. Once you’ve created a goal, you can measure the conversion rate for it. For instance, you’ll be able to see how many visitors have downloaded a particular brochure etc. You can find charts and dashboards ...

  • Sitecore Training - Media Items (FTFM)

    Wednesday, April 26, 2017
    Media Items Sitecore Training FTFM

    Transcript:In the last video, we introduced you to the media library. In this tutorial, we’re going to be walking through the process of uploading, inserting and editing media files.Upload a file to the Media LibrarySo here we are in the media library. Let’s start by navigating to the folder we want to upload media files to over in our content tree.Make sure you’ve clicked on the “folder” tab up the top, and when that tab is selected, we get these options right here, to upload files into the folder we’ve selected in the content tree. If ...

  • Tactic 5 Personalise your CTAs

    Thursday, June 29, 2017
    Personalise CTAs

    Most websites offer the same CTAs to every single customer. “Sign up for our newsletter”, “Download this simple guide”, or “Get your hands on this awesome deal”. These CTAs take a one-size-fits-all approach, and most of the time that’s perfectly acceptable! But what if there were a specific type of customer that you wanted to lead down a slightly different path?Consider a customer who has already signed up to your newsletter. Whilst it may not sounds like a big deal, that’s a big show of commitment towards your company. After all, most ...

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